Supermarkets sell vacuum-packed and finely separated shrimp. A typical package of halibut with skin in the Kansai region, which includes Osaka, Kobe and Kyoto. Skinless halibut is sold in the Tokyo area. Crabmeat is often sold shelled and packaged. Redfish is eaten flame-grilled, marinated or raw, or used in soup. Japan – More than just sushi By Nick Bæk Heilmann, intern at Royal Greenland Japan royal greenland Japan had revenue of Jpy 7.6 billion (approx. dKK 450 million) in 2012 and expects growth in 2013. but what do we know about how the Japanese cook and eat greenlandic products? in the land of sushi, sushi is far from the only thing people eat. The world’s largest fish market, Tsukiji Market in Tokyo, sells more fish and seafood than any other place in the world. The market employs the same number of people as makes up Greenland’s total population (60,000) and sells more than 400 species of fish and shellfish from every corner of the world. It is estimated that annual sales at the market total more than DKK 20 billion. Therefore, the market is a hub for all kinds of seafood products and a symbol of the Japanese appetite for fruits of the sea. Even after a financial and economic crisis, as well as natural disasters (the 2011 earthquake and subsequent nuclear disaster), Japan is still one of the world’s largest single markets for the world’s seafood producers, including those from Greenland. The Japanese seafood market is marked by its being extremely competitive, where only the best products at the right price are successful. abi ( Japanese horseradish) and dipped in soy sauce. The shrimp are also frequently seen in Bento boxes (lunch boxes), which is the Japanese version of fast food. The Japanese also love halibut. Sales of halibut are divided into two main categories. The first of these is for flame-grilled halibut steaks, marinated or plain. The marinade consists either of miso (fermented soy paste) or mirin (a form of rice wine). The Japanese also eat halibut frills by way of sushi, placing it on top of a lump of rice (nigiri). Snow crab is also a popular food. They are eaten as they are, boiled or raw, or as a topping for nigiri. The unshelled crabs are often used as an ingredient in soup. There is still huge potential in this market for sales of other products than those listed above, including sea urchin roe, a delicacy for which the Japanese are willing to pay a high price. With a little ingenuity and skill, there is room to further develop our market shares in Japan! popular foods Royal Greenland Japan’s sales to the Japanese market are divided into five main products: raw “fantail” shrimp, halibut as steaks and frills, snow crab and redfish. The raw cold water shrimp are eaten as sashimi (without cooking) or as topping for nigiri (on top of a lump of rice). The shrimp are a popular food at sushi restaurants, especially at the Kaiten sushi restaurants that are known in popular parlance as “running sushi”, where you often see two raw shrimp with tail shell on top of a lump of rice, held in place by a little was- NAVIGATIO NO. 37 2013 3
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