We turn ideas into practice Mikael Thinghuus In recent editions of Navigatio, I have focused on two issues in particular. Firstly: Royal Greenland’s commitment not just to seafood, but its equal commitment to Greenland. And, secondly: how it is of paramount importance that we – as a company and as employees – are in close proximity to the fish, and have a close relationship with our customers and consumers. These two issues encapsulate the objective of Royal Greenland: To the benefit of all of Greenlandic society, we must sustainably maximise the value of the natural resources to which we have access by bringing each fish or shrimp to the consumer who values it highest and is therefore willing to pay the highest price. That might sound like a lot of hot air, but this edition of Navigatio illustrates what these words mean in practice – and it shows some of the things we can do at Royal Greenland that not so many others are capable of. We transform ideas into practice. Many Royal Greenland employees at the head office, on the coast, in Denmark and around the world are involved in the various training and skills-building initiatives we have launched in the past few years. These initiatives cover the entire spectrum, from professional courses to Royal Greenland Academy, internship programmes in Greenland and abroad, and the new International Management Trainee programme. On the following pages, you can meet participants in these programmes. Overall, the articles and the employees they feature show that we can all get better at what we do, which not only benefits Royal Greenland and the societies to which we belong, but also employees who are improving their skills. We owe a big thank you to the staff in and outside of HR who together have significantly boosted our training and skill-building programmes. If you read only one article in this issue of Navigatio, it should not be this leading article by me. You should read the article written by our intern in Japan instead. It touches precisely on what I mean when I continue to preach about proximity to the consumer. We can only be close to the consumer – and to our customers, who are our link to the consumer – if we are among them in our everyday lives. It is nowhere near enough just to know that people eat fish in such and such a country. We have to know who eats which fish on which occasions and how the fish is prepared. We have to know the species with which our species compete. We have to know whether our fish is eaten by young or old consumers. We have to know whether they do so out of habit, because it tastes good, because it is healthy – or for an entirely different reason. In this way, we can identify the consumers who are willing to pay the best price for the resources to which we have access. And in this way, we can also identify new resources and new products that can be sold through our existing customers, to our existing consumers. The articles from and about Japan are pointers in the right direction, so you should read them. In fact, you should read the rest of Navigatio while you are at it. I think that our people have put together an excellent edition. Wishing you a good summer, good fishing and good sales, Mikael Thinghuus, CEO Royal Greenland A/S · Postbox 1073 · 3900 Nuuk, Greenland · Tel. +299 36 13 00 · Fax: +299 32 33 49 · royalgreenland@royalgreenland.com · www.royalgreenland.com Navigatio is publishEd by royal grEENlaNd a/s Editor: layout: Info Design aps The magazine is free and can be ordered from royalgreenland@royalgreenland.com Káte Hansen, kaha@royalgreenland.com priNtiNg: Specialtrykkeriet Viborg as
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