In both NAC and NAC v2, we placed considerable emphasis on increasing our share of the total world catch of our core species. We still do. But in NAC v3, the emphasis is especially on maximising the value of every single fish, prawn, crab or sea cucumber that we fish for or land. We owe this to ourselves when working with high-quality raw materials that are only available in limited quantities. As usual, there are a lot of interesting articles in Navigatio – but if you only have time to read one article, then turn to the long and in-depth article about NAC v3 inside the magazine. It will provide a good foundation for understanding the various initiatives that we will be describing in more detail in subsequent issues of Navigatio. At the time of writing, there are still a few weeks left of 2018, so there’s no way of knowing exactly how the year will end, but at the moment it looks very positive – and perhaps even slightly better than our budgetary forecasts at the beginning of the year. Looking ahead to 2019, there are several things pulling in different directions: On the one hand, we have a market situation with possible restrictions on international trade, and a commodity situation with declining crab and shrimp quo- tas in Newfoundland. And on the other hand, in 2019 we can look forward to reaping the first benefits of our value maximisation initiatives. At this particular point in time, it looks as though our efforts within fishing, production, product development and sales will compensate for the obstacles that Mother Nature and politicians around the world are placing in our way – and so 2019 has the potential to be yet another good year for Royal Greenland. Mikael Thinghuus CEO Royal Greenland A/S · Postbox 1073 · 3900 Nuuk, Greenland · Tel. +299 36 13 00 · Fax: +299 32 33 49 royalgreenland@royalgreenland.com · www.royalgreenland.gl · www.royalgreenland.com NAVIGATIO IS PUBLISHED BY ROYAL GREENLAND A/S The magazine is free and can be ordered from royalgreenland@royalgreenland.com EDITOR: Káte Hansen, kaha@royalgreenland.com LAYOUT: Info Design aps PRINTING: Specialtrykkeriet Viborg as NAVIGATIO NO. 2 • 2018 3
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