Welcome to Quin Sea Fisheries When you read this article, we will almost be at the end of our first season as a company with more than 700 new colleagues from a number of towns in Newfoundland. In spring, the Newfoundland authorities approved the acquisition by Royal Greenland of the Newfoundland-based fishing business Quin Sea Fisheries, and the company is now part of the Royal Greenland family. Quin Sea, as it is usually called, works with many of the species which Royal Greenland already fishes and processes in Greenland. However, their product mix is slightly different. Quin Sea’s biggest product this year was snow crabs, while coldwater prawns came second. Quin Sea is an extremely well-run company, and known for its close relations with the Newfoundland fishermen who land the fish at the company’s factories. However, Quin Sea has been very focused on production, and has not made any major investments in its sales organisation or marketing activities. This is where Royal Greenland and Quin Sea are a perfect match: As you know, Royal Greenland has invested significantly in market-oriented activities (This is what we mean by ‘closest to the fish and closest to the customer’). In recent months, Quin Sea’s employees in Newfoundland have thus been working closely with Royal Greenland’s sales staff in Europe and Asia, starting up sales of the products from Newfoundland via Royal Greenland’s global sales organisation. We are very much looking forward to further strengthening this cooperation across the North Atlantic. Even though the species fished by Sea Quin and Royal Greenland are largely the same, there are quite big differences in the ways they are caught and processed – and here we can learn from each other. One of the things we can learn from in the ‘old’ Royal Greenland is Quin Sea’s very action-oriented way of doing things. If you come across a big opportunity or run into a problem, then you bring together just the people you need to seize the opportunity or resolve the problem – and only them – and then you set to work. For example, it only took a few weeks for Quin Sea to convert its production, packaging and distribution of lobsters from largely supplying live lobsters to the North American market to now also supplying frozen lobsters to Europe. Fortunately, that is also how we often do things in the ‘old’ Royal Greenland. And there are lots of good examples of this. However, we have 2 NAVIGATIO NO. 2 • 2016
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